Chevy Bolt. Tesla Killer?

The Chevrolet 2017 Bolt EV

2017 Chevrolet Bolt

From what I’ve seen of the 2017 Chevrolet Bolt it is an impressive car.

A price tag of less than $30k  after tax breaks, 200 plus miles of range. Fold flat seats, lot’s of safety features and a rear view mirror that doubles as a rear view monitor. What’s not to like?

 

But will it kill the elusive not yet produced Tesla 3 as many predict? I doubt it. Contrary to popular belief, range isn’t everything.

What Tesla has that Chevrolet, and every other EV manufacturer doesn’t, are the following:

  • Supercharger Network.
  • Direct Sales
  • Their only cars are EV’s

Why is that important?

You can have a 200 mile range but if you don’t have anyplace to charge the car at a reasonable cost, and in a reasonable amount of time, the only thing that 200 mile range does is let you get farther from home before you have to stop for the night to recharge.

Most franchise dealers either don’t want to or don’t know how to sell an all electric vehicle. If you don’t walk into a car dealer asking to drive or buy an EV they won’t even tell you they have one. Try walking into a dealer some day and tell them you’re looking for something that 99% of the time all you do is drive to work and back and usually less than 70 miles a day and see what they tell you to buy.

What it will do, make Tesla up their game on standard equipment. The Tesla 3 won’t be able to sell less car than Chevrolet. But neither will any other EV manufacturer.

But, that brings me to another question. How many and in what States will Chevrolet actually make the car available? Do they really want to sell this car? Is it just another compliance car?

While California residents will probably buy the majority of Bolts, it will put Nissan on notice. The Nissan Leaf is getting old. Even with the new 110 mile battery it’s still like a 4 year old iPhone for the price of a new one.

The Ford Focus EV is still the best buy in my book and with an improved range of 100 plus miles and DC Charging will make it as useful as the Bolt and if it keeps it’s $30k price tag with all the standard equipment it has now it’s a far better deal than any other EV out there.

My favorite pricy EV’s are still the VW Golf SEL, Kia Soul EV and Mercedes B Class. They are going to have to make the interior of the Bolt really nice to compete in that market. Even VW had to unload a bunch of SL Models for $99 a month for 3 years last December. Stripped down models don’t sell well anymore.  The Leaf S is like buying a flip phone at a smartphone price.

I see some real deals in the near future on other EV’s when the Bolt comes out. If like most people, 80 miles of range works for you, like it does for me.  A similar featured compliance car like the Focus at $20k after Tax Rebate will be the better deal.

The biggest problem GM will have is that EV buyers usually know what they need and know how to do the math. And how many EV buyers “want” a Chevrolet? Lot’s of them want a Tesla. I know I do. They just haven’t made one that makes economic sense for the average person.

What it might do is help them sell more Volts. A car that is similarly priced, has suitable EV range for 99% of the time and can drive cross country once every few years to visit grandma.